Cookie Policy

Last Updated:

Wealth Protect LLC ("we," "us," or "our") uses cookies, pixels, web beacons, and similar local storage technologies across mywealthprotect.com, app.mywealthprotect.com, and associated subdomains (the "Services"). This policy explains what these technologies are, why we use them, and how you can control them.


What Are Cookies & Pixels? Cookies are small data files placed on your device by your web browser. In addition to standard cookies, we utilize tracking pixels (such as the Meta Pixel) and tags (such as Google Tag Manager) to measure site performance and securely route data.

Categories of Cookies We Deploy

1. Strictly Necessary & Functional (Cannot be disabled) These are essential for application functionality, security, and payment routing. Because our front-end is hosted via Framer, certain infrastructure cookies are required for the site to load safely.

  • __cf_bm (Cloudflare): Supports bot management and security to prevent malicious traffic. (Duration: 1 hour)

  • Stripe Tokens: Securely route your transaction data during checkout. (Duration: Session)

  • Supabase Auth Tokens: Maintain your secure server-side session while viewing your report on app.mywealthprotect.com. (Duration: Session)

2. Analytics Cookies (Google Analytics 4 / GTM) We utilize Google Analytics 4 (GA4) and Google Tag Manager to understand how users navigate our assessment, allowing us to identify UI friction points and improve the software.

  • _ga & _ga_*: Used by Google Analytics to distinguish unique users and measure page views, session duration, and interactions. (Duration: 2 years)

  • __cuid: Framer analytics identifier. (Duration: 2 years)

3. Marketing & Conversion Tracking (Meta) We use the Meta (Facebook) Pixel to measure the effectiveness of our advertising campaigns and track conversions when a user successfully completes the risk assessment.

  • _fbp: Meta (Facebook) Pixel tracking cookie used to optimize ad relevance and track conversions. (Duration: 3 months)

  • fr: Used by Meta to deliver, measure, and improve advertisement delivery. (Duration: 90 days)

Your Consent & CCPA Opt-Out Rights When you first visit our Services, you are presented with a Cookie Banner to grant or deny non-essential cookies (Analytics and Marketing). If you are a resident of California or another state with comprehensive privacy laws (CCPA/CPRA), you have the right to opt-out of the "sale" or "sharing" of your personal data for targeted advertising.

To manage your cookie preferences, click the "Cookie Settings" link in our footer, or submit an opt-out request directly to legal@mywealthprotect.com.